Often do we read news of fraud, scam and reports of some digital marketing agencies that add no value with their clients’ businesses. Digital Marketing Agency New York In a world where companies spend millions of dollars every year on digital marketing campaigns, the need to distinct good agencies from bad cannot be stressed enough.

Combining various online marketing tactics with other styles of media and strategies, digital marketing has become one of the effective ways of lead-generation, branding and procuring bigger customer-base. Generally speaking, it really is subdivided into online marketing, mobile marketing and offline marketing.

The importance of having a digital marketing agency for any type of business is obvious. It is the nature of any firm to target its whole attention to the that it is in and subsequently to the primary objectives that form the company. This necessitates delegating other works like digital marketing to external agencies.

For example, a company that manufactures clothes will devote most of its workforce to manufacturing and selling clothes alone. The business of that company is clothes, not marketing or advertising; and even if it does its marketing campaigns, there’s a better chance a marketing agency, whose sole business is creating marketing campaigns, is going to do the job far better compared to the company’s marketing department.

And in a world where most individuals are now equipped with cell phones, TV, internet along with other electronic media, the necessity to digitize one’s marketing campaigns do not need to be mentioned. Because there is a simple truth most of all: digital marketing works. It is cheaper than traditional strategies and visibly more effective.

So how does one find the appropriate digital marketing agency to work with?

Choosing the right agency could be a daunting task especially because you can find new companies springing up almost everyday. And as the variety of services offered by these companies is not the same. Let’s check out the various elements that will assist you pick the best digital agency for your business:

Services Offered

The first thing you should always consider when looking for digital marketing agencies to work with is the nature and variety of services they offer. A good agency should offer as many services as possible under one roof. This will save you the trouble of finding another company for a specific service since you can easily delegate all of your digital marketing must that company.

A complete serviced agency typically offers:

– Web design and development
– Search engine optimization and marketing
– Mobile marketing
– Email marketing
– Social media marketing
– Online advertisement
– Online reputation management

Portfolio And Testimonials

A good digital marketing agency will will have a portfolio that includes clients with visible levels of success. It is simple to access this portfolio from their website. A portfolio page that lists a great number of clientele is more trustworthy than one which displays only a few.

Testimonials are another criterion to greatly help in selecting a digital agency for the business. Good agencies will have feedback and testimonials from previous customers. The more testimonials, the higher.

Online Presence And Reputation

It’s only natural for an organization that deals in digital marketing to have a visible online presence. Does it have a Facebook page and if so, how many Likes does it have on the page? What’s its Twitter following like? Social media marketing presence and activity is a great way of measuring a company’s repute.

A quick Google search utilizing the company’s name as the search term will reveal a lot of information about the business, including reviews and feedback on review sites, if any. A search query that returns hardly any result may not be the best company to possess your marketing work delegated to.


Any good company must have excellent support. Try contacting the digital marketing agency that you’re currently researching on from their website or via their Live chat application, if they have one. How long does it take for them to respond? Call them up and speak to them. Find out how knowledgeable their support team is. This can be a company that you’re likely to give a lot of money to, it is important to know before-hand if they are worth investing in and that should you ever run into problems, they’re there for you.

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