In today’s society, the department store is a solid feature in most towns and cities over the UK. Popular because of their huge range of products, such as clothes, electrical items and furniture, all located under the one roof, they have come to be known as one-stop shops, effectively eliminating the need to trawl round hundreds of individual stores to get different items.
Built on the concept of convenience, department stores Department Store have already been around for over 100 years. Inevitably over time, they have evolved to own consumer increased expediency, with features such as online catalogues becoming the norm.
However, the advent of the department store came about in 1852 in Paris, France. In those days, computers had yet to be invented also it was the physical stores themselves which were celebrated for their innovative method of shopping. Not only have there been a number of different departments displaying a range of goods for sale, but those goods also had fixed prices attached to them, removing the need for bargaining and haggling. It had been at this time the notion of a ‘money back guarantee’ was introduced, which allowed for the exchange and refund of unwanted or faulty goods.
By 1890, the idea of shops had taken hold and retail entered a whole new era. Over time, many features were put into them, in order to make the shopping experience as holistic as you possibly can for consumers, without them leaving the store. For example, features, such as for example restaurants, and services like personal shoppers, generally became standard.
The introduction of department store catalogues was also a large step. The stores cannot only extend their branding into the home, but additionally it meant that customers could order what they wanted simply by looking at the catalogue, and either calling up to place their order via the telephone, or posting an order form.
It is the advent of the web, however, which includes really changed how people shop and has served to extend even further the number of goods and services department stores offer. No longer are people restricted to the merchandise in a single particular store or catalogue (different stores, depending on their size, will stock different items, whilst catalogues are restricted by printing costs, for instance), and instead they will have access to a larger range of goods.
Additionally, people can order their desired items online and also have them delivered a few days later. Indeed, if the fast delivery option is chosen, it is possible for some items to be delivered the next day.
Many high street shops now operate an online outlet as well as their high street real estate operations and Debenhams Direct is but one example of what department stores can provide in the form of website services. From their online wedding ceremony, where you could organise your wedding gift list, buy stationery and shop for your dress, and hire the groom’s outfit, to benefiting from their special clothing range previews and exclusive gifts, it is possible to partake in a holistic shopping experience, without leaving the comfort of one’s armchair.