You should know up front that I’m The Logo Handler rather than a logo designer. I’ve designed a few logos during the past, but it isn’t my forte. Customers entrust their logo to me for printing and marketing purposes. While I can’t design you a glorious logo design, I can let you know immediately if the logo is going to cause you troubles on the way. I’ve spent the major part of my career dealing with corporate logos. Some logos are excellent and others are a problem. They could be pleasing to the eye, but they pose an array of printing issues.
One critical mistake folks make at the beginning would be to offer their designer little to no direction. They find a designer, give them the company name and tell them to design a logo. In many instances no further direction is given. Conceivably some preferred colors or perhaps a suggestion or two on symbolic that might be used, but that’s it. The business enterprise owner assumes that the custom made understands the needs and parameters of logo design. From my experience, about 50% of the logos I encounter are centered on aesthetics only. While an eye pleasing logo is important there are numerous other things to consider that will play an important roll down the road.
SELECTING A DESIGNER
While it may be tempting to use a family member or friend who dabbles in graphic design (and are usually really cheap or even free) the logo usually eventually ends up costing you down the road. You are more prone to encounter problems with design egos and have to cope with time delays. stationery design They could also not need the technical understanding (bitmaps vs. vector, bleeds etc.). This is less of an issue for logo design but can cause major issues on other jobs. On the other hand, don’t discredit these folks. I’ve seen some great work come from aspiring designers and the ones who design as a spare time activity.
Regardless of where you find your logo designer, be sure to review their portfolio and confirm these two criteria:
1. Find a designer that may provide you with a vector logo. Should they can’t, get another designer. If they don’t know what a vector graphic is, usually do not hire them!
2. Make sure they will provide you with the following files:
– The original (vector) file from this program the company logo was designed in.
– A (vector).pdf of the company logo.
– A (vector).eps of the emblem.
– Three high res.jpg’s of the emblem, one 2″ wide, one 12″ wide and something 24″ wide.
While your computer probably does not have a program that may open the initial three files, ensure you keep these things on a disc in your office and stored away on your pc. Future printers and designers will require these files. See Images 101 for additional information on vector vs bitmap.
LOGO DESIGN GUIDELINES
In addition to a logo that looks very good and is practical for your business, make sure your designer follows these recommendations. You also should run their designs through these considerations (color, size and shape):
Colors play an important role in a logo. Ideally you should keep colors to the very least, avoid shading and keep hues separated. When printing color digital graphics you probably won’t run into any issues. Digital printers print graphics exactly like your color inkjet or laser beam printer. Generally, digital printing is expensive and is not always available for non-paper items.
Keeping colors to the very least can cut costs. Printing applications for clothes, signage and promotional products will definitely cost more for every color. Promotional products typically have a set-up cost and a run fee per color. Screen printing may also cost more for each color. Design a emblem with a couple of colors or have a variation that can be used as a single color.
Tight color registration could cause issues. If your colorings are touching that’s considered restricted registration. Text which has an outline around it is just a good example. Promotional items which happen to be silk screened or pad published can’t always achieve this. Tight registration can also turn into a problem if you are photocopying something in monochrome. Two very different colors can look like the same color and become a big dark blob when photocopied. Avoid restricted registration or have a variant of the logo it doesn’t have tight registration for these circumstances.
Color fading/shading can’t continually be printed. Most non-digital printing applications print solid colors. When you have a solid color that fades or tones right into a darker color or another color you will need a modified version of your logo.